The term Learning Analytics has emerged to describe the process in understanding the
behaviours of learning process from the data gathered from the interactions between
the learners and contents. The term can be defined as as the measurement, collection,
analysis and reporting of information about learners and their contexts for the
purposes of understanding and optimizing learning. Another simple
definition states “learning analytics is about collecting traces that learners leave
behind and using those traces to improve learning”. A
number of authors have considered the importance and impact of learning analytics in
the future of education. In their view, the field of learning analytics is the confluence of
knowledge drawn from related disciplines such as educational psychology, learning
sciences, machine learning, data mining and human-computer interaction (HCI).
Many studies have been reported the positive contributions of learning analytics. The
encouraging results confirm that if properly used, learning analytics can help
instructors to identify the learning gaps, implement intervention strategies, increase
students’ engagement and improve the learning outcomes. From the abstract and citation database of peer-reviewed literature, its identified that case studies report empirical findings on the application of learning
analytics in higher education. A total of 43 studies were selected for in-depth analysis
to discover the objectives, approaches and major outcomes from the studies. The
study classifies six aspects that learning analytics can support to improve the
education process. These are (i) improving student retention, (ii) supporting informed
decision making, (iii) increasing cost-effectiveness, (iv) understanding students’
learning behavior, (v) arranging personalized assistance to students, and (vi)
providing timely feedback and intervention. These aspects are not to consider in
separate entity, but are inextricably linked.
(i) Improving student retention
In educational settings detecting early warning signs for students who are coping with
their study can be an advantage for the instructors. The issues and problems that
students are facing may varies from social and emotional issues to academic matters
or other factors that may lead to giving-up from the study. Those students can be
provided with remedial instructions to overcome some of the problems. For example,
Star and Collette (2010) report that knowing the circumstance and understanding the
causes, instructor can increase the interaction with the students to provide personal
interventions. As a result the students showed better academic performance and
significantly increase the retention rate. In a similar study Sclater et al (2016) describe
that increase interactions with students promote sense of belonging to the learner
community and learning motivations. It was found that in the process the students’
attrition rate dropped from 18 to 12%.
(ii) Supporting informed decision making
The results from learning analytics can also be used to support informed decision
making. A study by Toetenel and Rienties (2016) at the Open University in UK
involves analyzing the learning designs of 157 courses taken by over 60,000 students
and identify the common pedagogical patterns among the courses. The authors
suggest that educators should take note of activity types and workload when designing
a course and such information will be useful in decision making of specific learning
design. However, the authors conclude that further studies are needed to find out
whether particular learning design decisions result in better student outcomes.
(iii) Increasing cost-effectiveness
With the funding cut and raising expenditure, cost-effective has become the key
indicator for sustainability in the education sector. One of the effective ways is to take
advantage of the learning management systems that not only deliver the course
materials, also keep track of the learners’ activities. Instructors can analyze the
activities and report the progress to the students and other stake holders in a costeffective manner. As Sclater et al (2016) note, after conducting the analysis,
notifications were automatically generated and send to students and their parents on
students’ performance.
(iv) Understanding students’ learning behavior
To better understand the students’ learning behavior, instructors can explore the data
collected from the learning management systems and social media networks.
Instructors can examine the relationships between students’ utilization of resources,
learning patterns and preferences and learning outcomes. This approach has been
adopted by Gewerc et al (2014) when attempted to examine the collaboration and
social networking in a subject for education degree course. The study analyzes the
intensity and relevance of the student’s contribution in the collaborative framework
by using social network analysis and information extraction. The authors concluded
that findings from the study help to understand more clearly how students behave
during the course.
(v) Arranging personalized assistance to students
Given the advantages of data mining techniques and algorithms that are used in
business and manufacturing industry, learning analytics has emerged as educational
data mining of students and the courses they study. An investigation into the
application of such technique in education domain was conducted by Karkhanis and
Dumbre (2015) to discover the insightful information about the students and
interaction with the course. They report that after analyzing the students’ study
results, demographics and social data, instructors are able to identify who need
assistant most to provide individual counselling.
(vi) Providing timely feedback and intervention
Providing feedback to students is an important role of teachers in any educational
settings. This process enable students to learn from their action and can have a
significant impact on motivation of the learners. The quality and timeliness of
feedback are crucial in the learning process. From the learning analytics, teachers can
identify students who are in need of assistance and provide appropriate intervention to
the specific students. Dodge et al (2015) report that interventions through emails to
the students work best and found that such approach impact on student achievement.
As the
amount of data collected from the teaching-learning process increases, potential
benefits of learning analytics can be far reaching to all stakeholders in education
including students, teachers, leaders and policy makers. Its my firm believe that
if properly leveraged, learning analytics can be an indispensable tool to narrow the
achievement gap, increase student success and improve the quality of education in the
digital era.